Key dates for 2026
| Day | Date | Email idea |
|---|---|---|
| Early access / VIP | Mon Nov 23 – Wed Nov 25 | Reward subscribers before the public sale |
| Thanksgiving (US) | Thu Nov 26 | Short thank-you email, sale preview |
| Black Friday | Fri Nov 27 | Sale launch, morning send |
| Small Business Saturday (US) | Sat Nov 28 | Shop local / independent angle |
| Cyber Monday | Mon Nov 30 | Online-only deals, “last big sale” |
| Giving Tuesday | Tue Dec 1 | Charity or donation tie-in |
Early access and teaser subject lines
- Your Black Friday early access starts now
- You’re in: early access to our biggest sale
- Psst… our Black Friday prices are live for you
- Before everyone else: Black Friday preview
- Subscribers first: 25% off starts today
- Your VIP pass to Black Friday
- Sneak peek at this year’s deals
- Mark your calendar: Black Friday starts Friday 8am
- Our Black Friday plans (you’ll like this)
- Get first pick before it sells out
- Early access ends at midnight
- Black Friday came early for you
Sale launch subject lines
- Black Friday is here: up to 40% off
- Our biggest sale of the year starts now
- It’s live: Black Friday deals inside
- 🛍️ Black Friday: 30% off sitewide
- The deals you waited for are here
- Black Friday: everything you need, for less
- Your Black Friday shopping list, sorted
- Black Friday deals on our bestsellers
- Top 10 Black Friday picks under $50
- Save on gifts for everyone on your list
- Black Friday: free shipping on every order
- Doorbusters are live (online, no queues)
- One sale. One day. Don’t miss it.
- Gift shopping just got cheaper
- Black Friday starts now – here’s what’s new
Last chance and urgency (without the hype)
- Last day for Black Friday prices
- Ends tonight: up to 40% off
- Final hours of our Black Friday sale
- Your cart is waiting (and still on sale)
- Still thinking? Black Friday ends at midnight
- Almost gone: bestsellers selling out
- Last call before prices go back up
- 6 hours left to save 30%
- Black Friday extended – one more day
- Don’t miss your discount
Cyber Monday subject lines
- Cyber Monday: our best online deals
- Cyber Monday is on: 35% off everything
- Missed Black Friday? Cyber Monday is here
- Cyber Monday deals end tonight
- Your Cyber Monday cheat sheet
- Online-only Cyber Monday savings
- Cyber Monday: extra 10% with code CYBER
- The last big sale of the season
- Cyber Week starts now
- Cyber Monday + free shipping
B2B, services and non-retail
- Our Black Friday offer for small businesses
- Black Friday: 3 months of Pro for the price of 1
- Annual plans 40% off this week only
- Upgrade for less this Black Friday
- Black Friday for your team: save on seats
- Thanks for a great year – here’s 30% off
- Not a Black Friday sale – a thank-you
- We’re skipping Black Friday. Here’s why.
Test before you send: paste any line into the free subject line tester to check length, the mobile cut-off and spam trigger words.
Tips for Black Friday email subject lines
- Lead with the offer. “30% off sitewide” works better at the start than at the end, because phones cut subjects at about 40 characters.
- Be specific. A real number (“40% off”, “under $50”) beats vague words like “huge savings”.
- Skip the shouting. “HUGE SALE!!! ACT NOW” looks like spam. Keep caps for one short word at most.
- Use the preview text. Put the end date or the code there: “Ends Monday midnight · Free shipping over $35”.
- Send more, but to engaged people. Sending extra emails to people who never open hurts your sender reputation right when you need it most.
Doing the maths on your own deals? The discount calculator shows the real price after stacked discounts and tax.
Questions
When is Black Friday 2026?
Black Friday 2026 is Friday, November 27, the day after US Thanksgiving. Cyber Monday is Monday, November 30, 2026.
How long should a Black Friday subject line be?
Aim for under 50 characters and put the discount in the first 30–40 characters so it shows on phones.
Should I use emojis in Black Friday emails?
One relevant emoji (🛍️, ⏰, 🎁) can help you stand out in a crowded inbox. Don’t use more than two.
What time should I send Black Friday emails?
Many brands send early in the morning in the reader’s time zone, with a reminder in the evening. Test what works for your list.