What the percentage means
The tool divides exact word or phrase matches by the total number of words and reports the result as a percentage. For a multi-word phrase, each occurrence counts once while the denominator is the total word count.
Do not optimize for a magic density
There is no universal keyword-density percentage that guarantees better rankings. A repeated phrase can sound unnatural and make a page harder to read. Use the count to spot accidental repetition, then edit for clarity and usefulness.
The text is analyzed in your browser. This tool does not assess search intent, page quality, competition, or ranking potential.